How do controversial foreign country images affect consumers?
Research shows that controversial political–economic, social, and environmental country images affect consumer responses to foreign products. This study adds to the existing evidence by examining the contingent role of subjective country knowledge and (domestic vs. foreign) country image congruence...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | English |
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Wiley
2024
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| Online Access: | http://hdl.handle.net/10835/15208 |
| _version_ | 1789406298469564416 |
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| author | Ortega Egea, José Manuel García De Frutos, Nieves |
| author_facet | Ortega Egea, José Manuel García De Frutos, Nieves |
| author_sort | Ortega Egea, José Manuel |
| collection | DSpace |
| description | Research shows that controversial political–economic, social, and environmental country images affect consumer responses to foreign products. This study adds to the existing evidence by examining the contingent role of subjective country knowledge and (domestic vs. foreign) country image congruence in the relationships between foreign country image and two major determinants of country-driven (anti-)consumption: foreign product judgements and consumer animosity. The findings draw on survey data (N = 400) on Spanish consumers' views of China and Chinese apparel products. The results indicate that higher subjective knowledge about social and environmental issues (negatively) affecting the foreign country can lead to attenuated (positive) relationships between such country images and foreign product judgements. Further, more negative foreign product judgements can result from incongruent country images—that is, when consumers are more critical of the foreign than of their home country in political–economic, social, and environmental areas. Instead, there is limited support for the hypotheses involving consumer animosity as an outcome. Implications for theory, policy, and practice are discussed. |
| format | info:eu-repo/semantics/article |
| id | oai:repositorio.ual.es:10835-15208 |
| institution | Universidad de Cuenca |
| language | English |
| publishDate | 2024 |
| publisher | Wiley |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-152082024-01-17T08:35:50Z How do controversial foreign country images affect consumers? Ortega Egea, José Manuel García De Frutos, Nieves country images foreign product judgments consumer animosity subjective knowledge congruence Research shows that controversial political–economic, social, and environmental country images affect consumer responses to foreign products. This study adds to the existing evidence by examining the contingent role of subjective country knowledge and (domestic vs. foreign) country image congruence in the relationships between foreign country image and two major determinants of country-driven (anti-)consumption: foreign product judgements and consumer animosity. The findings draw on survey data (N = 400) on Spanish consumers' views of China and Chinese apparel products. The results indicate that higher subjective knowledge about social and environmental issues (negatively) affecting the foreign country can lead to attenuated (positive) relationships between such country images and foreign product judgements. Further, more negative foreign product judgements can result from incongruent country images—that is, when consumers are more critical of the foreign than of their home country in political–economic, social, and environmental areas. Instead, there is limited support for the hypotheses involving consumer animosity as an outcome. Implications for theory, policy, and practice are discussed. 2024-01-17T08:35:49Z 2024-01-17T08:35:49Z 2023 info:eu-repo/semantics/article Ortega‐Egea, J. M., & García‐de‐Frutos, N. (2023). How do controversial foreign country images affect consumers? International Journal of Consumer Studies, 47(5), 1927-1949. http://hdl.handle.net/10835/15208 en https://doi.org/10.1111/ijcs.12968 Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess Wiley |
| spellingShingle | country images foreign product judgments consumer animosity subjective knowledge congruence Ortega Egea, José Manuel García De Frutos, Nieves How do controversial foreign country images affect consumers? |
| title | How do controversial foreign country images affect consumers? |
| title_full | How do controversial foreign country images affect consumers? |
| title_fullStr | How do controversial foreign country images affect consumers? |
| title_full_unstemmed | How do controversial foreign country images affect consumers? |
| title_short | How do controversial foreign country images affect consumers? |
| title_sort | how do controversial foreign country images affect consumers? |
| topic | country images foreign product judgments consumer animosity subjective knowledge congruence |
| url | http://hdl.handle.net/10835/15208 |
| work_keys_str_mv | AT ortegaegeajosemanuel howdocontroversialforeigncountryimagesaffectconsumers AT garciadefrutosnieves howdocontroversialforeigncountryimagesaffectconsumers |