Tourism and Websites: a content analysis.
Nowadays there is a strong competition between the major cities of the world for tourism. Cities are starting to use their websites as a marketing tool with the aim of achieving positioning in the market. Positioning is vital in order to compete in markets in a more and more globalised world, so man...
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| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/10835/2210 |