Brand-Logos and taglines: the importance of corporate visual communication in international activity.
The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34...
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| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/10835/2214 |