Brand-Logos and taglines: the importance of corporate visual communication in international activity.
The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34...
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| Format: | info:eu-repo/semantics/doctoralThesis |
| Language: | English |
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2013
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| Online Access: | http://hdl.handle.net/10835/2214 |
| _version_ | 1789408314533085184 |
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| author | Escámez Hernández, Cristina María |
| author2 | Jiménez Castillo, David |
| author_facet | Jiménez Castillo, David Escámez Hernández, Cristina María |
| author_sort | Escámez Hernández, Cristina María |
| collection | DSpace |
| description | The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34 brands of top companies in each market, in terms of revenues. From the results obtained through an empirical analysis, it is proposed a series of recommendations for companies that want to expand their activity into the markers above-mentioned in terms of designing their visual corporate identity. |
| format | info:eu-repo/semantics/doctoralThesis |
| id | oai:repositorio.ual.es:10835-2214 |
| institution | Universidad de Cuenca |
| language | English |
| publishDate | 2013 |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-22142023-04-13T00:53:46Z Brand-Logos and taglines: the importance of corporate visual communication in international activity. Escámez Hernández, Cristina María Jiménez Castillo, David Trabajo Fin de Máster de la Universidad de Almería Brand-logos Taglines Corporate visual communication International activity The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34 brands of top companies in each market, in terms of revenues. From the results obtained through an empirical analysis, it is proposed a series of recommendations for companies that want to expand their activity into the markers above-mentioned in terms of designing their visual corporate identity. 2013-06-21T07:32:05Z 2013-06-21T07:32:05Z 2013-06-21 info:eu-repo/semantics/doctoralThesis http://hdl.handle.net/10835/2214 en info:eu-repo/semantics/openAccess |
| spellingShingle | Trabajo Fin de Máster de la Universidad de Almería Brand-logos Taglines Corporate visual communication International activity Escámez Hernández, Cristina María Brand-Logos and taglines: the importance of corporate visual communication in international activity. |
| title | Brand-Logos and taglines: the importance of corporate visual communication in international activity. |
| title_full | Brand-Logos and taglines: the importance of corporate visual communication in international activity. |
| title_fullStr | Brand-Logos and taglines: the importance of corporate visual communication in international activity. |
| title_full_unstemmed | Brand-Logos and taglines: the importance of corporate visual communication in international activity. |
| title_short | Brand-Logos and taglines: the importance of corporate visual communication in international activity. |
| title_sort | brand-logos and taglines: the importance of corporate visual communication in international activity. |
| topic | Trabajo Fin de Máster de la Universidad de Almería Brand-logos Taglines Corporate visual communication International activity |
| url | http://hdl.handle.net/10835/2214 |
| work_keys_str_mv | AT escamezhernandezcristinamaria brandlogosandtaglinestheimportanceofcorporatevisualcommunicationininternationalactivity |