Brand-Logos and taglines: the importance of corporate visual communication in international activity.

The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34...

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Detalles Bibliográficos
Autor Principal: Escámez Hernández, Cristina María
Outros autores: Jiménez Castillo, David
Formato: info:eu-repo/semantics/doctoralThesis
Idioma:English
Publicado: 2013
Subjects:
Acceso en liña:http://hdl.handle.net/10835/2214