Brand-Logos and taglines: the importance of corporate visual communication in international activity.

The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34...

תיאור מלא

מידע ביבליוגרפי
מחבר ראשי: Escámez Hernández, Cristina María
מחברים אחרים: Jiménez Castillo, David
פורמט: info:eu-repo/semantics/doctoralThesis
שפה:English
יצא לאור: 2013
נושאים:
גישה מקוונת:http://hdl.handle.net/10835/2214