Brand-Logos and taglines: the importance of corporate visual communication in international activity.

The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34...

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Detaylı Bibliyografya
Yazar: Escámez Hernández, Cristina María
Diğer Yazarlar: Jiménez Castillo, David
Materyal Türü: info:eu-repo/semantics/doctoralThesis
Dil:English
Baskı/Yayın Bilgisi: 2013
Konular:
Online Erişim:http://hdl.handle.net/10835/2214