Brand-Logos and taglines: the importance of corporate visual communication in international activity.
The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34...
Yazar: | |
---|---|
Diğer Yazarlar: | |
Materyal Türü: | info:eu-repo/semantics/doctoralThesis |
Dil: | English |
Baskı/Yayın Bilgisi: |
2013
|
Konular: | |
Online Erişim: | http://hdl.handle.net/10835/2214 |