Online Store Locator: An Essential Resource for Retailers in the 21st Century

Most retailers use their websites and social media to increase their visibility, while potential customers get information about these retailers using the Internet on electronic devices. Many papers have previously studied online marketing strategies used by retailers, but little attention has been...

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Bibliographic Details
Main Authors: Wandosell Fernández de Bobadilla, Gonzalo, Parra Meroño, María Concepción, Baños Navarro, Raúl
Format: info:eu-repo/semantics/article
Language:English
Published: MDPI 2020
Subjects:
Online Access:http://hdl.handle.net/10835/7653