Alternative Proposals to Measure Consumer Ethnocentric Behavior: A Narrative Literature Review

CETSCALE (Consumer Ethnocentrism Tendencies Scale), the scale developed by Shimp and Sharma in 1987 to study consumer ethnocentric behavior, has received preferential use in the literature, with numerous replications carried out in countries on all continents. Although it was proposed as a 17-item s...

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Bibliographic Details
Main Authors: Jiménez Guerrero, José Felipe, Pérez Mesa, Juan Carlos, Galdeano Gómez, Emilio
Format: info:eu-repo/semantics/article
Language:English
Published: MDPI 2020
Subjects:
Online Access:http://hdl.handle.net/10835/7850