A model to improve management of banking customers

A model to improve management of banking customers

Purpose – The purpose of this study is to provide a model to assess and classify banking customers based on the concept of Customer Lifetime Value (CLV) in order to determine which kind of customers creates more value to the bank. Design/methodology/approach – The proposed model comprises two sub-m...

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Manylion Llyfryddiaeth
Prif Awduron: Estrella Ramón, Antonia María, Sánchez Pérez, Manuel, Swinnen, Gilbert, Vanhoof, Koen
Fformat: info:eu-repo/semantics/article
Iaith:English
Cyhoeddwyd: Emerald 2023
Pynciau:
Customer lifetime
Customer value management
Customer relationship management
Product portfolio management
Latent class regression
Hierarchical bayesian model
Mynediad Ar-lein:http://hdl.handle.net/10835/14884

Rhyngrwyd

http://hdl.handle.net/10835/14884

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