A model to improve management of banking customers
Purpose – The purpose of this study is to provide a model to assess and classify banking customers based on the concept of Customer Lifetime Value (CLV) in order to determine which kind of customers creates more value to the bank. Design/methodology/approach – The proposed model comprises two sub-m...
| 主要な著者: | , , , |
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| フォーマット: | info:eu-repo/semantics/article |
| 言語: | English |
| 出版事項: |
Emerald
2023
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| 主題: | |
| オンライン･アクセス: | http://hdl.handle.net/10835/14884 |