A model to improve management of banking customers

A model to improve management of banking customers

Purpose – The purpose of this study is to provide a model to assess and classify banking customers based on the concept of Customer Lifetime Value (CLV) in order to determine which kind of customers creates more value to the bank. Design/methodology/approach – The proposed model comprises two sub-m...

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Bibliografische gegevens
Hoofdauteurs: Estrella Ramón, Antonia María, Sánchez Pérez, Manuel, Swinnen, Gilbert, Vanhoof, Koen
Formaat: info:eu-repo/semantics/article
Taal:English
Gepubliceerd in: Emerald 2023
Onderwerpen:
Customer lifetime
Customer value management
Customer relationship management
Product portfolio management
Latent class regression
Hierarchical bayesian model
Online toegang:http://hdl.handle.net/10835/14884

Internet

http://hdl.handle.net/10835/14884

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