La Diferenciación del Producto en el Proceso de Evaluación del Consumidor: Una Aplicación a los Productos Hortícolas

Fresh vegetables products have been traditionally considered as homogeneous goods and apparently free from an evaluation phase of pre-buying alternatives because of their frequent buy characteristics. However, in marketing literature, several works have considered the differential character of these...

Полное описание

Библиографические подробности
Главные авторы: Jiménez Guerrero, José Felipe, Gázquez Abad, Juan Carlos, Sánchez Pérez, Manuel
Формат: info:eu-repo/semantics/article
Язык:Spanish / Castilian
Опубликовано: IPAM, Marketing Business School 2024
Предметы:
Online-ссылка:http://hdl.handle.net/10835/15198