Brand-Logos and taglines: the importance of corporate visual communication in international activity.
The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34...
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | info:eu-repo/semantics/doctoralThesis |
| Ngôn ngữ: | English |
| Được phát hành: |
2013
|
| Những chủ đề: | |
| Truy cập trực tuyến: | http://hdl.handle.net/10835/2214 |