Brand-Logos and taglines: the importance of corporate visual communication in international activity.
The principal aim of this study is to explore the cross-cultural differences in corporate visual identity with reference to the USA, German and French markets. I analyze the factors related to the brand tagline and brand-logo that are more attractive in these markets based on the analysis of the 34...
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | info:eu-repo/semantics/doctoralThesis |
| 语言: | English |
| 出版: |
2013
|
| 主题: | |
| 在线阅读: | http://hdl.handle.net/10835/2214 |