La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit
One of the most important objectives in marketing field is to get a better understanding about consumer. In this paper, we have analysed the concept of heterogeneity and its treatment in consumer choice models. Following a review of the theoretical foundations and formulations about heterogeneity in...
| Main Authors: | , |
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| Format: | info:eu-repo/semantics/article |
| Language: | Spanish / Castilian |
| Published: |
AEDEM (Academia Europea de Dirección y Economía de la Empresa)
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10835/15015 |
| _version_ | 1789406660129718272 |
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| author | Gázquez Abad, Juan Carlos Sánchez Pérez, Manuel |
| author_facet | Gázquez Abad, Juan Carlos Sánchez Pérez, Manuel |
| author_sort | Gázquez Abad, Juan Carlos |
| collection | DSpace |
| description | One of the most important objectives in marketing field is to get a better understanding about consumer. In this paper, we have analysed the concept of heterogeneity and its treatment in consumer choice models. Following a review of the theoretical foundations and formulations about heterogeneity in consumer choice models, we proposed a classification of different kinds of heterogeneity. After this, and using scanner data we describe an empirical application in the context of consumer choice. Firstly, we developed a non heterogeneity MNL model. After that, we compare it with a random effects model and with a latent segments ones. Results show that models which considered heterogeneity explain consumer choice behavior more eficiently. Finally, main contributions of the study are discussed. |
| format | info:eu-repo/semantics/article |
| id | oai:repositorio.ual.es:10835-15015 |
| institution | Universidad de Cuenca |
| language | Spanish / Castilian |
| publishDate | 2024 |
| publisher | AEDEM (Academia Europea de Dirección y Economía de la Empresa) |
| record_format | dspace |
| spelling | oai:repositorio.ual.es:10835-150152024-01-09T12:50:18Z La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit Representing heterogeneity in consumer choice models: An empirical analysis using logit models Gázquez Abad, Juan Carlos Sánchez Pérez, Manuel Heterogeneity Consumer choice Logit models Random effects choice models One of the most important objectives in marketing field is to get a better understanding about consumer. In this paper, we have analysed the concept of heterogeneity and its treatment in consumer choice models. Following a review of the theoretical foundations and formulations about heterogeneity in consumer choice models, we proposed a classification of different kinds of heterogeneity. After this, and using scanner data we describe an empirical application in the context of consumer choice. Firstly, we developed a non heterogeneity MNL model. After that, we compare it with a random effects model and with a latent segments ones. Results show that models which considered heterogeneity explain consumer choice behavior more eficiently. Finally, main contributions of the study are discussed. 2024-01-09T12:50:18Z 2024-01-09T12:50:18Z 2007 info:eu-repo/semantics/article Gázquez Abad, J.C., & Sánchez Pérez, M. (2007). La heterogeneidad del consumidor en los modelos de elección: evidencias empíricas utilizando modelos logit. Revista Europea de Dirección y Economía de la Empresa, 16(4), 163-186. 1019-6838 http://hdl.handle.net/10835/15015 es https://dialnet.unirioja.es/servlet/articulo?codigo=2504994 Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess AEDEM (Academia Europea de Dirección y Economía de la Empresa) |
| spellingShingle | Heterogeneity Consumer choice Logit models Random effects choice models Gázquez Abad, Juan Carlos Sánchez Pérez, Manuel La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit |
| title | La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit |
| title_full | La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit |
| title_fullStr | La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit |
| title_full_unstemmed | La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit |
| title_short | La heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit |
| title_sort | la heterogeneidad del consumidor en los modelos de elección evidencias empíricas utilizando modelos logit |
| topic | Heterogeneity Consumer choice Logit models Random effects choice models |
| url | http://hdl.handle.net/10835/15015 |
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